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Updated: Oct 16, 2017, 04.26 PM IST

The company plans to soon add other premium smartphones to its store. Apple iPhone 7 (32GB) is available at a down payment of just Rs 7,777 and 24 monthly installments of Rs 2499 each.
The company plans to soon add other premium smartphones to its store. Apple iPhone 7 (32GB) is available at a down payment of just Rs 7,777 and 24 monthly installments of Rs 2499 each.
You can own an Apple iPhone 7 (32 GB storage variant) at a down payment of Rs 7,777 through Bharti Airtel’s exclusive online store that went live today.

The phone is bundled with additional data and Airtel’s secure package that covers the device against any damage.
Buyers can also avail of facilities like instant credit verification and financing, and bundled monthly plans at the company’s store.

The company plans to soon add other premium smartphones to its store. Apple iPhone 7 (32GB) is available at a down payment of just Rs 7,777 and 24 monthly installments of Rs 2499 each.

Airtel’s Online Store launch is part of its Project Next, the company’s digital innovation program aimed at transforming customer experience across all of its services and touch points.
In a statement, Airtel said that it plans to invest up to Rs 2,000 crore under Project Next.

An integrated digital platform, Airtel Online Store aims to make it easier for customers to upgrade to high-end smartphones, without the constraint of high put-down prices and cumbersome financing schemes. According to the company, all smartphones on the platform will come with down payments that are a fraction of the market price of the device and the convenience of easy monthly instalments with a built-in postpaid plan.

Harmeen Mehta, Global CIO & Director – Engineering, Bharti Airtel said, “This is yet another exciting digital innovation from Airtel to delight customers. Not only are we making it easier for millions of customers to upgrade to devices they always wanted, we are also making the entire process seamless and simple through digital technologies. Imagine getting your dream device, instant credit to purchase it and a great plan to go with it, all available in one place with a few clicks. All this is a product of some cutting-edge digital engineering by the in-house teams at Airtel. We would also like to thank our partners for integrating their APIs seamlessly with our platform to enable a great customer experience.”

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